Nothing hits you in the gut harder than seeing your favorite player go down to injury. Those moments always spark a million questions. “How bad is it?” “When will he be back?” “Will he be 100%?”
We turned that moment on its head. So if a player goes down to injury, Nike immediately releases posts on social properties where we see him training and recovering using FuelBand. And if any other Nike player goes down, we’re ready with a post of him or her doing the same.