I worked with an amazing team to bring this to life including America's favorite former President Bill Pullman. He told us he’s said no countless times to reprising his old role from Independence Day but not this time, because “this time felt different.”
Making the teaser poster was almost as rewarding as making
the parody film itself.
the parody film itself.
The most shared piece of content outside of Super Bowl in Budweiser history.
Doesn’t get much better than to check Budweiser Super Bowl campaign off your bucket list. We were asked to inspire the country. We gave them a comeback story only Budweiser could tell.
We delivered the number 2 spot across all Budweiser Super Bowl hall of fame me.
We took a $90k budget to launch a regional campaign in Utah and made the Late Show with Stephen Colbert.
"Celebrate Biggie" was one of those events teenage me could have only imagined in my dreams. The brief was make a Biggie Smalls Budweiser can..um yes! And the rest was history. With the blessing of his family and estate we designed a can fit for a king.
Then we built a stage and invited his entire NYC hip-hop family to come by and bless Brooklyn one more time in his honor.
The easiest and most effective OOH campaign I have ever had the honor of making.
..papa twist cabbage off instinct